The voco 'Guestroom of 2035'

Sleep & Eat 2020
Brand positioning

The AD / voco guestroom of 2035 is flexible and personal. It tells a different story to anyone who stays.

Using voco’s distinct branding and direction, we designed a space that is thoughtful, fun, and unstuffy. Creating a strong identity within the shell of the room through the application of bold colours and curved, flowing forms.

Working with DPA lighting on the lighting arrangements and scene settings, we sought to offer a range of scenarios for a customisable guest journey and experience. With modifiable sensory effects and experiential elements, the room can be transformed and converted between guest stays to become something relevant and immersive.

Flexibility and functionality are integral to the space, with furniture items rotating and adapting to suit the individual preference of how the guests wish to use the space.

Whether the preference is for the perfect night’s sleep, an alternative space to work, a celebration with family and friends, a workout, or an exploration of the local hotspots, the personalised packages offered by the Roomeasy means you can travel lightly.

Guests have the assurance that everything they need will be there waiting for them; offering fun and convenience, with audio, lighting and aromas to enhance the desired mood or occasion.

The room carves itself a new identity for each guest so they feel appreciated. The ‘guestroom of 2035’ is no longer just somewhere to leave your luggage and get a good night’s sleep. Through the effective integration of personalisation, the AD/ voco ‘guestroom 2035’ not only enhances the trip but also becomes a memorable experience itself.

Sustainability comes as standard, with locally sourced, recyclable and ethical materials and products from ecologically conscious suppliers and craftspeople; also incorporating technology to help eliminate wasteful consumption.