For the visual identity we developed the notion of exclusivity within members’ clubs whilst also incorporating the locality of the Loch. We took inspiration from the magical northern lights – a rare sight that is reserved for very few – to create this bold yet elegant and fun identity.
Sophisticated and illustrious, Loch is the perfect place for group getaways or romantic retreats. Members can enjoy the unrivalled Scottish whisky collection and artisan cocktails in a secluded and discrete environment.